Before you start sending people your resume or hoping that they like your LinkedIn profile and want to connect, STOP and review your marketing materials to make sure they I.M.P.R.E.S.S. What do I mean by impress? I mean will you stand out in their mind, will you have made an impression, not just a good…
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BRAND RULE #3: DON'T ALIENATE YOUR AUDIENCE
This week Dolce & Gabbana shared their thoughts on non-traditional families in Italy’s Panorama magazine, which has caused quite a backlash. Domenico Dolce and Stefano Gabbana were coming out of their tax evasion scandal last year and here they go out of the frying pan and into the fire. What are the other rules? The…
5 LINKEDIN ISSUES THAT IMPACT YOU & YOUR COMPANY
I will be the first to profess that I do use LinkedIn and for anyone who is not on it – they definitely should be on LinkedIn. That said, even though I am a huge fan of LinkedIn and work with many clients on their profiles…I do have some issues with it. 1. The Visual…
EVERYONE CAN MAKE A DIFFERENCE...MEET RACHAEL CHIEZA
A few years ago I was fortunate to learn about Every Child Fed. It is an organization that is dedicated to ending preventable child deaths caused by malnutrition. The organization is focused in Zambia currently, although they have done projects in Somalis and Sierra Leone. What is amazing is that they are dedicated to building…
ARE YOU MAXIMIZING YOUR LEADERSHIP IMPACT?
Recently, my business colleague, Joda Coolidge, and I developed a workshop focused on helping individuals – from college undergrads to CEOs – think about how they assess their leadership impact. This is after all how you build your reputation. Every day we have opportunities to lead; how we go about it determines our impact. We…
THE 5 MISTAKES YOU ARE MAKING ON LINKEDIN
When I work with clients there are dozens of things we cover when it comes to LinkedIn. However, there are 5 opportunities that I wanted to highlight that seem to be common gaps from CEOs to college students. 1. Turn Off Your Notifications At all of the LinkedIn training sessions I provide, this is still…