Collaborative books are more than a publishing trend — they’re a powerful way to build authority, expand visibility, and create new business opportunities without doing everything alone. Eaton Press positions Speak Your Way to Sales as a book built to help contributors become published authors, grow their audience, and use their chapter as a lead-generating asset.…
Author: Jen Dalton
Jen Dalton is a personal brand specialist with entrepreneurship in her DNA. She helps business owners and executives define how they show up as leaders, make the most of their strengths, and tend to their legacy, growth, and visibility. The author of two books, frequent speaker, podcaster and “Purpose Sherpa,” Jen is a critical resource for any person or company that wants to define their brand and differentiate themselves in authentic, credible, and relevant ways to the market.
3 Actionable Career Insights Improve Leadership Skills
In the midst of a narrative about the Great Resignation, unemployment numbers have dropped, leading to rethinking the recent employment phenomenon as the Great Reshuffle. The data indicates that people are not quitting their jobs without a transition plan, meaning they have been trading one job for another, often for a better opportunity. Like millions…
5 Ways that Stress Limits Your Personal Brand & Creativity
Since April was National Stress Awareness Month and May is Mental Health Awareness Month, it is a good time to take a 360° look at the role stress plays in your life. You can take a stress assessment to measure your stress levels and carve out some time to identify the factors that might be contributing.…
5 Steps to Build & Measure Your Brand
Whether you are building a business brand strategy or a personal brand strategy, your brand increases in effectively conveying and promoting your value proposition if you take the time to understand, measure, and assess it regularly. The initial work of developing and strategizing the deployment of a brand can’t be the end of this work.…
Making Personal Brand a Part of Onboarding and Onbranding
The Great Resignation may be a phenomenon, but the monthly jobs reports show that hiring is happening at a brisk pace as well. Many of these new hires are looking for a better opportunity and a good match for their personal values. Good onboarding is the key to employee retention in the job-hopping world we live in, but this process…
5 Business Branding Trends for 2022
A great business brand is all about creating an effective emotional connection with key constituencies, including customers, prospects, employees, and partners. Brand connection increases confidence in the business, which accelerates your audience’s choice. A brand is never static — it constantly balances between consistent messaging and adaptation to new circumstances, technologies and opportunities. As we…