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Why is it important for experts & entrepreneurs to contribute to a collaborative book?

Why is it important for experts & entrepreneurs to contribute to a collaborative book?

Collaborative books are more than a publishing trend — they’re a powerful way to build authority, expand visibility, and create new business opportunities without doing everything alone. Eaton Press positions Speak Your Way to Sales as a book built to help contributors become published authors, grow their audience, and use their chapter as a lead-generating asset.…

Building Your Personal Brand In 2026: A Student Dialogue with Jen Dalton

Building Your Personal Brand In 2026: A Student Dialogue with Jen Dalton

In November 2025, I attended a book talk for Mastering the Corporate Chess Game by Cynthia Groves, where Groves and two of her nine co-authors, Jennifer (Jen) Dalton and ✪ Lizzy Conroy, discussed key principles from the book. After the event, I had the opportunity to connect with Jen Dalton and speak more in depth…

Why Personal Branding is Your Career Insurance Policy with Jennifer Dalton

Why Personal Branding is Your Career Insurance Policy with Jennifer Dalton

I recently did a podcast with Grant McGaugh discussing personal branding and we had a fantastic time discussing personal branding.That’s why in this episode, I’m diving into how to turn personal branding from a fuzzy idea into a real, actionable plan you can execute one small step at a time. I start with one simple truth—telepathy isn’t a strategy—and guide you through creating a reputation roadmap that helps you define your strengths, choose the right words, and build monthly evidence that moves you closer to the work you truly want.