Full disclosure, I love NASA. I remember watching the movie Space Camp and even going to Space Camp (twice). I still have my astronaut suit. Given my passion for the brand and this current mission, I thought it would be insightful to examine the Artemis II mission through a brand-building and storytelling lens. NASA’s Artemis…
Author: Brand Mirror
Jen Dalton is a personal brand specialist with entrepreneurship in her DNA. She helps business owners and executives define how they show up as leaders, make the most of their strengths, and tend to their legacy, growth, and visibility. The author of two books, frequent speaker, podcaster and “Purpose Sherpa,” Jen is a critical resource for any person or company that wants to define their brand and differentiate themselves in authentic, credible, and relevant ways to the market.
Building Your Personal Brand In 2026: A Student Dialogue with Jen Dalton
In November 2025, I attended a book talk for Mastering the Corporate Chess Game by Cynthia Groves, where Groves and two of her nine co-authors, Jennifer (Jen) Dalton and ✪ Lizzy Conroy, discussed key principles from the book. After the event, I had the opportunity to connect with Jen Dalton and speak more in depth…
Mastering the Corporate Chess Game: Strategies for Advancing Your Career
An important and efficient way to build your brand is by collaborating with others in 2026. This year, an outstanding collaborative effort for me was to contribute to the book: Mastering the Corporate Chess Game: Strategies for Advancing Your Career. Read more
Why Personal Branding is Your Career Insurance Policy with Jennifer Dalton
I recently did a podcast with Grant McGaugh discussing personal branding and we had a fantastic time discussing personal branding.That’s why in this episode, I’m diving into how to turn personal branding from a fuzzy idea into a real, actionable plan you can execute one small step at a time. I start with one simple truth—telepathy isn’t a strategy—and guide you through creating a reputation roadmap that helps you define your strengths, choose the right words, and build monthly evidence that moves you closer to the work you truly want.
What Really Matters When Pitching at Bark Tank (or Anywhere)
What Really Matters When Pitching at Bark Tank Last week, I had the privilege of coaching for Georgetown’s Bark Tank alongside my fellow coach, Troye Bullock. Together, we worked with Anant Bansal, an extraordinary student whose passion, clarity, and drive remind me why I love helping entrepreneurs tell their stories. Bark Tank is more than a…
Celebrating Carrie Rich: Winner of the 2025 Barrata Global Impact Award
It is exciting to see my friend Carrie Rich, Founder and CEO of The Global Good Fund, nominated for the Barrata Global Impact Award this year. Watching her receive the honor at Georgetown University’s Future of Global Business Conference felt incredibly rewarding, not just for her, but for everyone who believes in the power of…