Full disclosure, I love NASA. I remember watching the movie Space Camp and even going to Space Camp (twice). I still have my astronaut suit. Given my passion for the brand and this current mission, I thought it would be insightful to examine the Artemis II mission through a brand-building and storytelling lens. NASA’s Artemis…
Category: Branding
Why is it important for experts & entrepreneurs to contribute to a collaborative book?
Collaborative books are more than a publishing trend — they’re a powerful way to build authority, expand visibility, and create new business opportunities without doing everything alone. Eaton Press positions Speak Your Way to Sales as a book built to help contributors become published authors, grow their audience, and use their chapter as a lead-generating asset.…
Building Your Personal Brand In 2026: A Student Dialogue with Jen Dalton
In November 2025, I attended a book talk for Mastering the Corporate Chess Game by Cynthia Groves, where Groves and two of her nine co-authors, Jennifer (Jen) Dalton and ✪ Lizzy Conroy, discussed key principles from the book. After the event, I had the opportunity to connect with Jen Dalton and speak more in depth…
Building Your Personal Board of Directors: A Blueprint for Success
In the journey of personal and professional development, having a support system can make all the difference. Just as companies rely on their board of directors for guidance and strategic insights, individuals too can benefit from assembling their own personal board of directors. This advisory team, comprised of mentors, peers, and role models, serves as…
Is Your Brand Baked Into Your Pitch?
Your pitch is a critical test of your business, forcing you to synthesize your value proposition in a clear, concise, and engaging manner. This is the moment where you convince the people holding the purse strings that they would be wise to invest in what you’re selling. Your brand should be infused into every slide…
Podcast: S3.E7: Building Your Personal Brand
When you leave the room…do people think of you for opportunities? According to our guest Jen Dalton, your personal brand is 90% what people think about you. Listen to this important conversation to begin building your personal brand. Our goal is to create a community that inspires and engages all women in the life sciences…