Strategy To Improve Brand Strength And Value – How To Build Brand Equity 2022 | Jen Dalton Apple Podcast Building a brand strategy in 2022 can be tough, but not with this one-of-a-kind solution. Reputation Strategist, Jen Dalton, CEO of BrandMirror, shares her strategies to making sure your brand is set for success in 2022.…
Author: Jen Dalton
Jen Dalton is a personal brand specialist with entrepreneurship in her DNA. She helps business owners and executives define how they show up as leaders, make the most of their strengths, and tend to their legacy, growth, and visibility. The author of two books, frequent speaker, podcaster and “Purpose Sherpa,” Jen is a critical resource for any person or company that wants to define their brand and differentiate themselves in authentic, credible, and relevant ways to the market.
Where Brand Strategy and Business Strategy Overlap (It’s Not What You Think)
As we approach the end of 2021 it’s a good time for leaders to assess the business and brand strategy and make adjustments and decisions on where to focus and invest resources in the coming year. There are various directions a business leader may decide to go in and a critical point of analysis is…
You Had Your First Difficult Conversation…Now What?
The holidays are fast approaching, and family gatherings can easily get hijacked by a variety of topics. In addition to being prepared, you may have already started the dialogue with a loved one during the last gathering, and you are facing them again for the first time since that tough conversation. Instead of starting from scratch, here are…
Take Gratitude Up a Notch
November brings Thanksgiving, which is a good time to reflect on gratitude. There’s a lot to be gained from being as expansive as possible on the subject. After all, gratitude is about taking stock, expressing appreciation, and giving back. When it comes to leadership, the power of gratitude cannot be overstated, and it is a…
Influence as a Skill - Have You Honed It?
Being a successful leader in business involves a combination of multiple skill sets. You have responsibilities to your team, superiors, partners, and stakeholders, and you have a business and personal brand to manage and promote. You can’t do it alone; you need to engage, encourage and inspire to accomplish most of your goals. To do…
5 Ways the Personal Brand of the CEO Directly Impacts the Company Brand
CEOs no longer have the option of staying in the shadows. A 2017 study found that millennials aren’t the only group who care about CEO engagement — over half of the members of each age group surveyed expect CEOs to be visible, and even active in the public sphere. Before a CEO can effectively represent the company,…