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As we launch into the New Year, it seemed like a fun exercise to look at the Presidential Candidates LinkedIn profiles and leverage them to highlight best practices and opportunities. Many people underleverage their profiles, and like some of the candidates, have not updated them in a long time. If LinkedIn profiles determined nominations, and…

When I work with my clients, I often do a “superpower” exercise, where I ask them to identify one word that reflects their brand, their promise. For me, it is “gutsy”. I have to be gutsy as an entrepreneur and I have to be gutsy for my clients. Starting on October 13th, working with the…

In November, BrandMirror attended the Virginia Women’s Business Conference and heard from Olympic medalist Tatyana McFadden. Here are some of her inspirational insights. 1. It is our job to take the gifts we are given and do something with them 2. Don’t take anything for granted, you can make a differene. 3. Don’t put limits on…

At first, Twitter seemed scary, mainly because Tweets are all happening so fast and with only 140 characters, it was not clear what to use it for exactly. But once BrandMirror started using it, and explored new features like TwitterChats for example, it became clear that Twitter is about engaging quickly and powerfully with scale.…

Whether working with clients one on one, or speaking at events with hundreds of attendees, one question always comes up: how much to share. In this paradoxical age of “digital openness” and at the same time security concerns about privacy, many people default to sharing less. It can be tricky and scary, who knows what…

Watching the last Daily Show was fun, hard, heart-warming, and inspiring all at the same time. Jon Stewart has provided candid, engaging, and thought provoking content for 16 years. His ability to be approachable through his “fellowship of funny” as Stephen Colbert described it, yet with a focus on holding people accountable with a real…