BrandMirror Spotlights Charlie Mayer from Opower Recently, I interviewed Charlie Mayer, the Director of Operations and Investor Relations at Opower, about his personal brand and how having clarity on his brand enabled him to know when he found his professional “home”.Charlie is a family man, and would describe himself as responsive, hardworking, diligent, generous, and…
Author: Jen Dalton
Jen Dalton is a personal brand specialist with entrepreneurship in her DNA. She helps business owners and executives define how they show up as leaders, make the most of their strengths, and tend to their legacy, growth, and visibility. The author of two books, frequent speaker, podcaster and “Purpose Sherpa,” Jen is a critical resource for any person or company that wants to define their brand and differentiate themselves in authentic, credible, and relevant ways to the market.
HOW CHURCHILL USED BRANDING TO LEAD THROUGH CRISIS
Recently, Capital One hosted an evening with Dr. Stephen Mansfield, author and speaker. Dr. Mansfield discussed the topic of how leaders can lead through crisis to an audience of entrepreneurs, businesses, and community leaders. Churchill was used an example of a leader who learned and leveraged key communication principles of branding to lead through crisis. I…
DO ACTIONS REALLY SPEAK LOUDER THAN WORDS?
<p “margin-bottom:26.0pt;mso-pagination:none;mso-layout-grid-align:=”” none;text-autospace:none”=””>Do you have those moments where you think to yourself, “I did such a great job, I worked so hard, how come I didn’t get promoted, or even recognized?” <p “mso-pagination:none;mso-layout-grid-align:none;=”” text-autospace:none”=””>Often, clients will bring up the old phrase that “actions speak louder than words”. Of course, your actions are very important, but…
BRANDMIRROR SPONSORS WOMEN IN BUSINESS EVENT
I love attending amazing events every day, but Fridays are especially fun and help jump-start the weekend. This past Friday, BrandMirror was honored to sponsor the VIEWPOINTS initiative, hosted by George Mason University, a series that continues throughout the year. The event featured the President of George Mason, Angel Cabrera. At first, it may have…
SHOWING UP | YOUR REPUTATION STRATEGY (PART 3 OF 3)
In our last blog, we outlined “Steps 6-10: Boosting Visibility” using LinkedIn. Today, we’d like to focus on the last few critical steps you can take in managing your LinkedIn profile and building your network. The last 5 recommendations focus on leveraging your existing LinkedIn relationships and managing new ones. Steps 11-15: Ongoing Maintenance 11.…
SHOWING UP | LIVING YOUR BRAND ON LINKEDIN (PART 2 OF 3)
In our last blog, we described the “Top 5 Best Practices for Using LinkedIn” in your quest to build a strong, digital presence. Today, we’d like to focus on the next step in managing your LinkedIn profile and building your network. We’ll start with the next 5 suggestions to help you not only provide depth…