When I launched my company in April of 2012, I went with my own name and a placeholder logo. It took some time to really conceptualize what I wanted my company name and logo to represent. Here are 5 key questions I found myself needing to answer to really LOVE my logo. 1. What do…
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THE BUSY-NESS EPIDEMIC, YOUR BRAND OVERWHELMED
Recently, I heard Brigid Schulte, author of Overwhelmed, speak about her book at a Her Corner Speaker Series event. She spent an amazing hour discussing her book, outlining key takeaways, and enlightening the audience about two important issues: 1) why we are so overwhelmed and 2) what can we do about it. We all know that…
12 SUCCESS FACTORS SHARED BY LINDA BOLAND ABRAHAM, CO-FOUNDER OF COMSCORE
Linda Boland Abraham speaking at the C-Suite Meet & Greet at the Washington Women’s Leadership Initiative. Guy St. Juste from Capital One and Carolyn Thompson, the Board Chair of the WWLI. This month, I had the privilege of attending the WWLI, Washington Women’s Leadership Initiative, C-Suite Meet & Greet, hosted and sponsored by Capital One.…
10 CRITICAL THINGS COMPANIES NEED TO KNOW ABOUT MILLENNIALS (BLOG 2 OF 3)
Guest blogger: Millennial Laura Peñalver, current intern at BrandMirror In case you missed the first blog, you can find the first 5 things companies need to know about millenials here, 10 Critical Things Companies Need to Know About Millenials (Blog 1 of 3). 6. Millennials are tech savvy X False Millennial Marketing put it best in their aptly…
10 CRITICAL THINGS COMPANIES NEED TO KNOW ABOUT MILLENNIALS (BLOG 1 OF 3)
Guest blogger: Millennial Laura Peñalver, Currently interning at BrandMirror Are we narcissistic, self-centered brats who yearn for approval and crumble at the possibility of failure, or are we passionate, socially conscious, and equipped with a deep entrepreneurial spirit? Articles concerning Millennials (those born between 1981 and 1996, according to Pew Research) always seem to lean…
5 SIGNALS TO KNOW IF YOUR COMPANY IS THE RIGHT FIT
BrandMirror Spotlights Charlie Mayer from Opower Recently, I interviewed Charlie Mayer, the Director of Operations and Investor Relations at Opower, about his personal brand and how having clarity on his brand enabled him to know when he found his professional “home”.Charlie is a family man, and would describe himself as responsive, hardworking, diligent, generous, and…