Being a successful leader in business involves a combination of multiple skill sets. You have responsibilities to your team, superiors, partners, and stakeholders, and you have a business and personal brand to manage and promote. You can’t do it alone; you need to engage, encourage and inspire to accomplish most of your goals. To do…
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5 Ways the Personal Brand of the CEO Directly Impacts the Company Brand
CEOs no longer have the option of staying in the shadows. A 2017 study found that millennials aren’t the only group who care about CEO engagement — over half of the members of each age group surveyed expect CEOs to be visible, and even active in the public sphere. Before a CEO can effectively represent the company,…
Presentation: July 2021 | Career Confidence, Personal Branding
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What brands should consider as they transition back to the workplace
For the last year and a half, we have all felt that we were stuck in Groundhog Day, or some weird Daylight Savings Day (Fall Forward), but we fell forward a year. Much of the stress was around surviving the pandemic and adjusting where necessary. As we return to work, a lot has changed. How…
5 Questions Every Brand Should Ask
In the past few months, it has felt like a tsunami of developments in significant current events. With an increasingly polarized country, these changes have been subject to radically different interpretations and perspectives. One consistent conversation has been around how citizens may have an expectation that businesses and business leaders should exercise their voice to…
WILD Conference: INCREASE YOUR IMPACT & INFLUENCE WITH AN INTENTIONAL PERSONAL BRAND
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