CEOs no longer have the option of staying in the shadows. A 2017 study found that millennials aren’t the only group who care about CEO engagement — over half of the members of each age group surveyed expect CEOs to be visible, and even active in the public sphere. Before a CEO can effectively represent the company,…
Category: Branding
What brands should consider as they transition back to the workplace
For the last year and a half, we have all felt that we were stuck in Groundhog Day, or some weird Daylight Savings Day (Fall Forward), but we fell forward a year. Much of the stress was around surviving the pandemic and adjusting where necessary. As we return to work, a lot has changed. How…
5 Key Steps Leaders and Brands Must Consider for DEI Efforts
Companies and CEOs are faced with challenging choices around their reputation and impact as they look ahead in 2021 and beyond. There is a steady transition in the court of public opinion about how companies need to play a larger leadership role, in addition to what governments are doing. A recent survey by Weber Shandwick,…
2021 Personal Brand Trends
It’s hard to imagine a more welcome transition into a New Year. After an incredibly challenging 2020, we all want 2021 to be a year of recovery, rebuilding, and progress. Our personal brand is a great place to start. Thinking through where and how we want to appear can set the tone for all our…
10 Questions to Prompt Your Team Leader for Career Insights
Regardless of our career ambitions, we all have goals. We need to know how to leverage our unique talents and harness our weaknesses to achieve these goals. The most likely source of insight and guidance, particularly in the shorter-term, is our team leader. Not all leaders are attuned to the individual development of their team,…
There are 5 Types of People on LinkedIn. Which One Are You?
With 660+ million members, LinkedIn is the largest professional networking site in the world. Not all members take advantage of the huge opportunity this represents for their particular needs. While you don’t need to embrace every facet of the site, I recommend you have a strategic business branding approach to LinkedIn. Make LinkedIn work for…