Let’s face it, most C-Suite level executives and business owners are not online. It is likely for a lot of great reasons -they are busy, they think it could hurt the company brand, they do not know what to say, it is not their job. If these responses seem familiar, here are five important reasons…
Category: CEO Branding
WHY DIVERSITY, EMPATHY, AND DOING THE RIGHT THING MATTER
This last few weeks have been shocking when it comes to PR disasters from brands like Pepsi, United, and even the White House. What in the world is going on and how do we make sense of it? Here are a few thoughts for leaders and companies to ponder so they can be ready when…