Achieving the level of CEO does not mean that you can rest on your LinkedIn laurels. As the leader of a company, your profile represents your personal brand and is the face of the company. Here are five ways to up your game and make your profile work for you as a CEO. 1. Make…
Category: CEO Branding
KEY PERSONAL BRANDING TRENDS FOR 2018
We all have a personal brand, whether it is helping or hurting us is a different question. Although personal branding was first mentioned in 1997, the reality is people still struggle to figure out if they want a personal brand and what it all really means. Last year, Sheryl Sandberg focused on finding your voice…
5 INSIGHTS ON WHY EXECUTIVES SHOULD EMBRACE BEING ONLINE
Let’s face it, most C-Suite level executives and business owners are not online. It is likely for a lot of great reasons -they are busy, they think it could hurt the company brand, they do not know what to say, it is not their job. If these responses seem familiar, here are five important reasons…
WHY DIVERSITY, EMPATHY, AND DOING THE RIGHT THING MATTER
This last few weeks have been shocking when it comes to PR disasters from brands like Pepsi, United, and even the White House. What in the world is going on and how do we make sense of it? Here are a few thoughts for leaders and companies to ponder so they can be ready when…