We all have a personal brand, whether it is helping or hurting us is a different question. Although personal branding was first mentioned in 1997, the reality is people still struggle to figure out if they want a personal brand and what it all really means. Last year, Sheryl Sandberg focused on finding your voice…
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5 WAYS YOUR BRAND IS HURTING IS YOUR BUSINESS
Branding and marketing are not the same – and it matters. Many businesses get this wrong – from solopreneurs to well known companies – poor branding is an equal opportunity issue. One of the top issues businesses face is marketing – or at least – that is what owners, marketing managers, and social media managers…
FIVE INSIGHTS TO PERFECTING YOUR PITCH
It was very exciting this week to head up to Philadelphia and be a part of the first Women on Course and Women in Business joint event – “Perfecting Your Pitch.” We all hear about how to perfect your elevator pitch, but rarely are you in an elevator where you can pitch and let’s face…
DOES YOUR LINKEDIN PROFILE MAKE YOU FEEL CONFIDENT?
Working with senior leaders, from executives to CEOs, always provides a ton of insight. One thing is always true – most individuals over a certain age/demographic tend to not love social media. It takes real focus to paint the picture of how important it is to be online as a leader. However, for millennials, the…
5 INSIGHTS ON WHY EXECUTIVES SHOULD EMBRACE BEING ONLINE
Let’s face it, most C-Suite level executives and business owners are not online. It is likely for a lot of great reasons -they are busy, they think it could hurt the company brand, they do not know what to say, it is not their job. If these responses seem familiar, here are five important reasons…
5 CRITICAL STEPS TO MOVE PAST A MISTAKE
We all make mistakes. It is not a question of if, just a matter of when. Recently, I spoke to a group of executives from Marriott on behalf of the Georgetown University Women’s Leadership Institute. This group of leaders happened to be women. One of the senior leaders from Marriott, a male, offered to host…