Staying on top of all of the social media channels is challenging! Recently, I co-presented with Kelly McLaughlan of KME.Digital on Facebook and the key steps for Facebook admins to keep in mind. We were working with the Loudoun County Volunteer Fire & Rescue teams to highlight what they could do to expand their reach…
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WHY DIVERSITY, EMPATHY, AND DOING THE RIGHT THING MATTER
This last few weeks have been shocking when it comes to PR disasters from brands like Pepsi, United, and even the White House. What in the world is going on and how do we make sense of it? Here are a few thoughts for leaders and companies to ponder so they can be ready when…
5 WAYS YOUR EMPLOYEES UNDER LEVERAGE LINKEDIN
If you have employees, there are ways you are likely under leveraging LinkedIn and missing opportunities to grow the personal brand of each employee and the company brand. There are a lot of opportunities for companies to improve their presence online by creating a brand ambassador program. Employees are already brand ambassadors. The question is…
DEAR LINKEDIN. I HATE YOU, I LOVE YOU.
When it come to building a consistent personal brand online, there is no question that LinkedIn is a critical tool to have at your disposal. Unfortunately, the new visual layout of LinkedIn has also resulted in a lot of the core features of LinkedIn disappearing. So although I love LinkedIn as part of a personal…
5 INSIGHTS TO BUILD YOUR BRAND AT A CONFERENCE OR EVENT
Entering the holiday season, there are lots of events and conferences to attend. Most of the time, people go from one thing to another, without planning out how to leverage each event to build our visibility and increase our opportunities. One of the roles I have been fortunate enough to play is managing the Student…
4 PERFECT LEADERSHIP INSIGHTS FROM J.W. MARRIOTT JR.
Last week I was absolutely thrilled to attend the Center for Non-Profit Advancement’s 37th Annual Awards event at the Hamilton in DC. The venue was edgy, and we celebrated all of the amazing work done by non-profits in the DC market. In particular, Christopher Fay, the Executive Director of Homestretch, received the 2016 #EXCELAward for…