What is a personal brand, and why does it even matter? Put simply, your brand is your reputation. It’s the words that people think of to define you. It’s how relevant you are, and what conversations you are a part of. It’s how you stand out from others. If you don’t define your personal brand,…
Category: Personal Branding
KEY PERSONAL BRANDING TRENDS FOR 2018
We all have a personal brand, whether it is helping or hurting us is a different question. Although personal branding was first mentioned in 1997, the reality is people still struggle to figure out if they want a personal brand and what it all really means. Last year, Sheryl Sandberg focused on finding your voice…
FIVE INSIGHTS TO PERFECTING YOUR PITCH
It was very exciting this week to head up to Philadelphia and be a part of the first Women on Course and Women in Business joint event – “Perfecting Your Pitch.” We all hear about how to perfect your elevator pitch, but rarely are you in an elevator where you can pitch and let’s face…
DOES YOUR LINKEDIN PROFILE MAKE YOU FEEL CONFIDENT?
Working with senior leaders, from executives to CEOs, always provides a ton of insight. One thing is always true – most individuals over a certain age/demographic tend to not love social media. It takes real focus to paint the picture of how important it is to be online as a leader. However, for millennials, the…
5 CRITICAL STEPS TO MOVE PAST A MISTAKE
We all make mistakes. It is not a question of if, just a matter of when. Recently, I spoke to a group of executives from Marriott on behalf of the Georgetown University Women’s Leadership Institute. This group of leaders happened to be women. One of the senior leaders from Marriott, a male, offered to host…
5 INSIGHTS TO BUILD YOUR BRAND AT A CONFERENCE OR EVENT
Entering the holiday season, there are lots of events and conferences to attend. Most of the time, people go from one thing to another, without planning out how to leverage each event to build our visibility and increase our opportunities. One of the roles I have been fortunate enough to play is managing the Student…